”The Amazon has the potential to become the world’s foremost bioeconomy, delivering jobs and innovation while restoring and conserving ecosystems.“
World Economic Forum
Importance of biodiversity
Amazon Rainforest is a result of 3,6 billion years of evolution.
It is full of mysteries and has answers to questions that haven't yet been asked.
The greatest wealth on Earth is not money, gold or fossil fuel but the biodiversity.
Biodiversity makes our home - the spaceship Earth so unique and differentiates from billions of empty planets hanging in the cold vacuum of cosmos.
The genetic heritage expressed in planet's biodiversity makes from Amazonia the most precious treasure in the whole Galaxy.
This is the game changer for the Amazon and it's people!
The forest standing is worth much more than cut for wood, cattle pasture, mono culture farming or even mining. How can we all benefit from biodiversity?
They are concrete ways for transforming the biological richness of the Amazon into economic wealth, locally anchored, with social benefits for communities and sustainable mechanisms for conservation of the forest.
The Amazon Third Way Initiative (A3W)
Amazon 4.0 it is a new opportunity to protect the Amazon and its communities by harnessing the physical, digital and biological technologies of the Fourth Industrial Revolution.
A strong local economy, based on forest products, is a strong argument for local stakeholders to maintain and demand to keep the forest standing and rivers flowing.
By investigating the infinite forest resources scientists can build genetic database of the Amazon species and find practical application to benefit humanity. New generation of rainforest business professionals will emerge.
A strong local economy, based on forest products, is a strong argument for local stakeholders to maintain and demand to keep the forest standing and rivers flowing.
Learn more about The Amazon Creative Labs and Rainforest Business School
Harnessing biodiversity potential
By investigating the infinite forest resources scientists can build genetic database of the Amazon species and find practical application to benefit humanity. New generation of rainforest business professionals will emerge.
Açaí berry is just an example of Amazon biodiversity potential. It was introduced to markets in the 1980s, and has grown rapidly. The global Açaí berry market is projected to reach 20 billion USD by 2025. Açaí can be vastly more profitable - than cattle, soy, or other agriculture and non-destructive to the Amazon.
There are thousands of species that can benefit humanity with millions of different types of products for multiple industries like: food, pharmaceutical, cosmetics, production of handicrafts or dental industry to mention just few.
Protecting the Amazon
Fires in the forests are part of the natural process but with growing deforestation the temperature is rising and fires are happening with much higher frequency.
Deforestation in Amazon has risen by 26% comparing to the previous year.
To stop fires and deforestation in the Amazon it is not enough to just create more preserved areas.
Data clearly shows that in the Conservation Units level of deforestation is 34% - the second highest after the private areas: 53%.
Indigenous lands not surprisingly suffered the less- only 1% of lost forest in the last year.
Your contribution can help to preserve life on Earth and accelerate the process of transformation into infinite forest resources economy.
By living sustainably and in harmony with these forest ecosystems, they will continue to provide valuable resources and services for generations to come.
